Spotify has released its 2023 Spotify Wrapped campaign detailing listening trends across music and podcasts for all users. This year, Spotify also broke down the trends by month for how 574 million global listeners consumed media.
Global Listening Lists
This year’s global artists look similar to that of 2022. With 26.1 billion streams this year, Taylor Swift snagged the top spot, with Bad Bunny coming in at spot number two. The Weeknd and Drake also spent another year at the top of the global artists list, with Mexican singer Peso Pluma rounding out the top five.
Miley Cyrus came in with the top song of the year. Cyrus’ “Flowers” was followed by SZA’s “Kill Bill” and Harry Styles’ “As It Was.” Although Bad Bunny was not Spotify’s top global artist, his album Un Verano Sin Ti was streamed more than 4.5 billion times and capped the global albums list.
As a top podcast platform, Spotify also tracked which podcasts found the most international success. Much like the musical lists, the most-listened-to podcast list looks similar to the previous year. The Joe Rogan Experience and Call Her Daddy came in at number one and two, respectively, demonstrating the power of entertainment discourse.
Spotify Wrapped Shows Global Trends
Pop culture trends from around the world structured the listening landscape. International entertainment, like Eurovision, allowed participants to see huge increases in their global streaming numbers. Spotify also saw an increase in the listening of other genres from around the world, like Mexican music, Indian classical instrumental music, Afrobeats, and Mandopop.
There were also listening trends directly influenced by the cultural events that were happening. Rihanna saw an increase of more than 640% in her music streams after performing at the Superbowl Halftime Show. When season four of Succession premiered in March, streaming of the main title theme of the show jumped over 350% on Spotify. And piggybacking on the social media trend “girl dinner,” listeners made over 10,000 playlists celebrating the phenomenon.
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